Despite the popularity of the sport, NASCAR has often been described by critics as a white man's sport. With the exception of a few pioneers, such as analyst NASCAR ESPN and former NBA All-Star Brad Daugherty, most racing coverage includes very few faces of color or women.
However, the diversity of NASCAR has been at the top of the sporting calendar for the past six seasons as a result of its Drive for Diversity initiative. The program seeks to develop minority and female drivers and crew members, giving them the opportunity to compete against established NASCAR talent.
One individual, drawing on the diversity NASCAR is 19 year old racing sensation Michael Cherry, who is in his second year in the Drive for Diversity program, and recently received sponsorship Nationwide Insurance.
"We are honored to support Michael Cherry while you work your way up to NASCAR," said Carlos Blanco Nationwide agent. "This sponsorship is a good opportunity for the whole country to support diversity in the races, and that is something that is very important to us. Michael is a very promising young driver will be a great representative of the mark of Nationwide Insurance. "
Despite the efforts of the nation, NASCAR's diversity has become a critical issue and that employees dismissed NASCAR Mauricia Grant filed a lawsuit against 225 million U.S. dollars Racing League in 2008, alleging racial and sexual discrimination, harassment sexual and unfair dismissal.
Grant, a Black woman, said of his experience in NASCAR: "I loved it. It was a great and exciting, adrenaline-filled job in the who worked with fast cars and best drivers in the world. But there was an ongoing daily pattern [of harassment]. It was the nature of the people who worked with people who He ran, ran along the top. "
After grant brought the suit, NASCAR's Ramsey Poston, spokesman stressed dedication to diversity in NASCAR, and a policy of zero tolerance to any form of harassment. "As equal opportunity employer, NASCAR is fully committed to the spirit and letter of affirmative action law, "Poston said. And they are optimistic that the Drive for Diversity initiative and sponsorship of Cherry Nationwide achieve their diversity objectives.
"We are happy to see Michael, and promising young drivers like him, winning the chance to make their race cars to the next level, "said Max Siegel, president of the management group responsible for the diversity initiative." The aim of the unit's initiative NASCAR Diversity is creating significant opportunities for a wide range of drivers to compete in NASCAR. Nationwide Insurance will be a great partner for Michael, because they have a proud tradition NASCAR and support diversity in general.
Cherry, a Valrico, Fla. native, finished fourth in the point standings during his rookie year in 2008. He fights for Addis Motorsports in Greenville-Pickens (SC) Speedway. Cherry said, "It's really an honor (a) representing Nationwide Insurance. Adding sponsorship Addis our team and the Drive for Diversity initiative actually makes it a incredible opportunity for me. Definitely plan to get the most out of it. "
Furthermore, the world of car racing plans to take full advantage of diversity to NASCAR, and evolved into a sport that everyone can enjoy and celebrate.
About the Author:
Todd A. Smith is the web master for
; Regal Mag
The preeminent Online Magazine for African American Men. For more information on this subject visit our
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NASCAR diversity
Article Source: ArticlesBase.com – Corporate Sponsorships Aid NASCAR Diversity
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